What Sellers Who Net the Most Money Do 90 Days Before Listing

by Anna Van Ham

Most homeowners think preparing to sell starts when the listing goes live.

Sellers who net the most money know better.

In today’s market, the strongest results come from planning ahead, not rushing at the last minute. The difference between an average sale and a standout outcome often comes down to what happens 60–90 days before your home ever hits the market.

If you’re thinking about selling your home in Phoenix in the next few months, what you do now can significantly impact your final sale price.  Here’s what top-performing sellers do early - and how we coordinate it seamlessly through Elevated Home Design + Build, delivering white-glove service from listing prep to closing day and beyond.


They Start With Strategy — Not Staging

Before choosing paint colors or moving furniture, high-net sellers begin with a pricing and preparation strategy.

This includes:

  • Identifying the ideal buyer profile for the home

  • Understanding current market demand and pricing thresholds

  • Selecting value-add improvements (and avoiding unnecessary ones)

  • Aligning prep decisions with return on investment

Because we work at the intersection of luxury real estate and design-build, this strategy happens upfront - before money is spent unnecessarily.

Result: Every improvement is intentional, measured, and designed to increase net proceeds.


They Address High-Impact Improvements Early

Sellers who net the most don’t renovate everything - they optimize the right things.

High-impact updates often include:

  • Fresh interior paint in market-preferred tones

  • Flooring updates or refinishing

  • Kitchen and bath refreshes (not full remodels)

  • Updated lighting that elevates the feel of the home

  • Minor repairs buyers commonly flag during inspections

When these improvements are addressed 90 days out, sellers benefit from:

  • Less stress and decision fatigue

  • Higher-quality execution

  • Time for proper curing, styling, and photography

Through Elevated Home Design + Build, all of this is coordinated for you - from design guidance to construction oversight and scheduling.


They Design for the Buyer - Not Personal Taste

One of the biggest mistakes sellers make is preparing a home based on how they live, rather than how buyers buy.

Top sellers:

  • Neutralize overly personal design elements

  • Simplify spaces to feel open and intentional

  • Create visual continuity from room to room

  • Elevate details that photograph beautifully

Our design-build approach ensures your home is positioned to:

  • Photograph exceptionally

  • Feel elevated and cohesive in person

  • Compete confidently against newer or renovated inventory

This design clarity is where expert guidance matters — and where many sellers unknowingly leave money on the table.


They Treat Listing Prep Like a Project - Because It Is One

Selling a home successfully isn’t a checklist - it’s a managed project.

The sellers who achieve the smoothest, most profitable sales:

  • Assign a single point of contact, our team!

  • Follow a clear timeline

  • Coordinate vendors professionally

  • Avoid last-minute surprises and rushed decisions

With Elevated Home, you don’t have to manage painters, flooring crews, cleaners, stagers, inspectors, and photographers.

We do ... so selling your home doesn’t feel like a second full-time job.


They Launch With Confidence - Not Chaos

When preparation is done early, the launch isn’t rushed - it’s strategic, layered, and intentional.

Top-performing sellers don’t simply “go live” on the MLS. They launch with momentum already building.

Because we plan ahead, we’re able to:

  • Strategically pre-market your home to our private network of buyers, agents, and investors

  • Execute beautiful, high-quality print marketing that elevates perception and positions your home as special

  • Proactively notify neighbors that your home is coming to market - creating anticipation, referrals, and organic buzz

  • Design and host a community-focused, attendee-heavy open house that feels welcoming, elevated, and well attended

This kind of launch takes time - and it pays off.

The result:

  • Stronger first-week showing activity

  • More qualified buyers through the door

  • Increased perceived value

  • Cleaner negotiations

  • A smoother path to closing

When launch day arrives, everything is already in motion - and buyers feel it.


White-Glove Service, From Prep to Closing ... and Beyond

At Elevated Home Real Estate we believe selling your home should feel:

  • Thoughtfully planned

  • Professionally managed

  • Beautifully executed

  • Fully cared for

By combining real estate expertise with in-house design-build coordination, we help sellers maximize value - without overwhelm.

If you’re considering selling in the next 3–6 months, the most powerful move isn’t waiting.

It’s planning.


Considering Selling? Let’s Build the Plan First.

A strategic conversation today can add measurable value tomorrow - and ensure your home launches with clarity, confidence, and care.

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Anna Van Ham
Anna Van Ham

Broker Associate | License ID: BR651440000

+1(949) 813-9144 | anna@elevatedhome.realestate

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